Modern hanbok hanging in a Seoul atelier

Fashion13 min read

Shopping for Modern Hanbok in Seoul: Beyond the Tourist Rental

Beyond the rental hanbok of Gyeongbokgung, here's how to buy a modern hanbok in Seoul to keep in your own closet. Four designer brands, with price ranges and visiting tips: Tchai Kim in Hannam-dong, Leesle in Hongdae and Insadong, the calm everyday wear of Danha, and Hanbok Lynn for weddings and ceremonies.

What you will learn

  • Modern Hanbok Is No Longer a Costume
  • Tchai Kim: The Benchmark for Modern Hanbok in Hannam-dong
  • Leesle: Modern Hanbok as Everyday Wear