fashion·13 min read
Shopping for Modern Hanbok in Seoul: Beyond the Tourist Rental
Beyond the Gyeongbokgung rental hanbok scene, Seoul's modern hanbok scene has matured into a real category long-term foreign residents can step into. From Tchai Kim's Hannam-dong atelier (V&A-collected designer Kim Young-jin) to Leesle's Hongdae and Insadong shops (everyday wear by designer Hwang Yi-seul), plus Danha for muted minimalist daily wear and Hanbokrin for wedding and ceremonial pieces — this is a practical Seoul modern hanbok shopping guide for expats actually wanting to keep one in the closet, not just take a photo.
April 30, 2026